insert_link 6 4 ADS Publicidad Radio is Still King in Reaching Hispanics There’s no denying the growing influence of multicultural consumers in the U.S. – especially the growing numbers and purchasing power of Hispanic consumers. Early on in the “how to market to Hispanics era,” radio was the go-to-market tactic. Although many strategies have changed in the few two decades on how to reach the Hispanic community – the power of radio has not weakened. Radio is still king when engaging with Hispanics. According to Nielsen, 97% of all Hispanics are reached by radio every […] todayApril 2, 2021 428 4 6
insert_link 9 12 ADS Publicidad Tiendas becoming more popular in Macon Tiendas becoming more popular in Macon despite low numbers of Hispanics and Latinos Written by Rylee Kirk, Couric Fellow Intern Macon, Georgia is home to an outrageously named baseball team, beautiful cherry blossoms, and a lot of soul, but there is also several Hispanic and Latino grocers, or Tiendas. Macon has three Latino/Hispanic grocers. One of these grocers, Cielito Lindo Tortilleria, is owned by Juan Corona and his wife. The store opened on Northside Drive six months ago. The Coronas moved […] todayAugust 5, 2021 986 12 9
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